Google Adsense using doubleclick.net servers for image & text ads

After acquiring Double Click Dart Google is efficiently using the DoubleClick server to show ads on Google Adsense publishers websites. During this recession its a nice move to dedicate services to which Google earlier acquired.

What I see here is that Google which has already started channel targeting and feedsense (name given adsense for Feed by us) may also start a public CPM model advertising for advertisers to directly target niche website.

Well that just a supposition until it comes into being but with Google anything is possible.

Related: Google Adsense for Gamers

Tags: adsense, google