Digg is now using Adbrite as secondary adsource

It was least expected )by me) from Digg to use a Cost per Click company’s revenue model. But Digg has opted Adbrite as their secondary adsource for backup tags if main CPM ad is unavailable.

This is quite surprising to me personally as all top companies prefer Google as their advertising partner. While Digg could have partnered with Google or Yahoo also but its strange to Adbrite.

But certainly good for Adbrite as they are not conisdered as 1st option but if digg is using them now it will definitely gain expousre.

Tags: cpc, Digg, news